Yes, it was about time. With all the work we've done in the agriculture category, joining the Canadian Produce Marketing Association was long overdue.
The Tugboat is underway for CWT, pulling behind it two massive website overhauls for Carlson-Wagonlit Travel Canada. (BTW, it's pronounced Vagon-Lee. Travel is pronounced travel).
The BC Real Estate Association has selected Tugboat to update their Quality of Life video presentation, which we first created in 2007. New interviews, new footage, new music.
The Arthritis Research Centre of Canada (ARC) has asked Tugboat for a little nudge on some of their direct mail activities as they head into the 2013 fundraising season.Wow. It's mind boggling how many people (4.6 million) suffer from one of 100 types of arthritis in Canada, how much it costs the Canadian economy every year and how many people are being diagnosed with it each month. In just a few years the odds are on three members of our crew having it.
The sculptural booth of our client Windset Farms® stood green, serene and inviting amid the more than 1,000 exhibitors from across the produce industry (literally from soup to nuts) at the Produce Marketing Association’s annual Fresh Summit Convention and Expo, in Anaheim, California on Oct. 27 and 28.
Sorbetto Windsetto part two for Windset Farms®. At this year’s Produce Marketing Association Convention and Expo in Anaheim, California over this past weekend, our client unveiled a new, not-available-in-stores treat made just for the occasion – cucumber-basil sorbetto.
A little required reading from Tugboat. Relevance magazine is essentially our portfolio — on steroids. We've redesigned and expanded it a bit from our last issue to include more client work. Still full of articles, insights and tips about building relevance into a brand or an organization.
A brochure is not enough. A kit folder is too much. The challenge for Classic LifeCare was how to inform their primary referral source – busy healthcare professionals – about the Vancouver homecare company without overwhelming them. Solution: Moments Magazine, a compendium of Classic LifeCare philosophy, insights, brand, personality and positioning.
We're packing our bags for a weekend at the biggest trade show of the year for our client Windset Farms®: The annual Produce Marketing Association (PMA) Fresh Summit Convention and Expo. This is the largest show of its kind in North America. Every major player in the produce industry exhibits there as well as many dynamic smaller players.
On Saturday, September 22 came the battle we'd been waiting for. Camo was donned, ass-kicking boots laced, loins girded. We were about to take on our frenemies from Industrial Brand in a battle to the death (or at least some minor bruising) on the paintball field.